Company Info

Let's change the world into smile with the Japanese cuisine


With our aim of “Let’s change the world into smile with the Japanese cuisine”, we aim at becoming a company as bottom-up supporter of overseas business of Japanese cuisine in general.
We have established GOGO FOODS with our ambitious motivation of delivering safe and secure goods vigorously selected from the market to the Japanese restaurants in Hong Kong faster than anyone else.

At present, fresh fish and fresh foods are shipped directly from Tokyo, Fukuoka, and Hokkaido every day.
In addition, dry foods and frozen foods are shipped by vessel every week so that we can respond to our customers’ needs with fastest ever response.

We have around 500 customers ranges from high-end restaurants to chain stores, mainly Japanese restaurants.
Our motto is sensitive and speedy service, with our thought of being good supplier for more people.
Our sources of over 5,000 kinds of goods extend from large foods manufacturers to individual farms and fishermen, etc.
We hear the needs of our customers daily and have our organisation for direct communication of their needs to our producers in Japan.

Messages from Shigeyuki Miyamatsu, Hiroyuki Ishii

Our Management

Shigeyuki Miyamatsu

rs_Miyamatsu san_01

Managing Director
Birthplace: Aichi Prefecture, Japan.
He came to Hong Kong in 1996. He has over 20 years of business experience in Japanese food and is a specialist of selling Japanese food in Asia with strong connection with first-class hotels & restaurants which are main centers of Hong Kong food industry. His strong points are to gather information & construct trust relationship with local people with his strong network even though he is Japanese. He is always active in order to search for local customers’ needs for developing the group. He also uses his past experience & accumulation of end trend in Hong Kong to shape business development not only in Hong Kong & Asia but U.S.A. etc.

Hiroyuki Ishii

rs_ishii san_04

Managing Director
Birthplace: Saga Prefecture, Japan.
He came to Hong Kong in 1997. After gaining experience in retailing & trading at Yaohan, he started his own business when he was 36. He has constructed trading structure with any kinds of food with his abundant experience. He also let Japanese direct-from-the-farm food advance overseas with his distribution set up & value-added planning. His strong points are to logically construct business structure & business matching etc with assuming any possibility. He has challenged to develop a system for Japanese food export while he plots business scheme & strategies for the group.

Company profile


Company name GOGO FOODS CO., LTD.
Address Unit 1-3, 2/F, Chai Wan Industrial City, Phase 1,
No. 60, Wing Tai Road, Chai Wan, Hong Kong
Establishment date 1 Feb 2008
Capital HKD500,000
Executives Shigeyuki Miyamatsu, Hiroyuki Ishii
Number of employees 70 (total number of group members: 125) (as of December 1, 2022)
Annual sales 6 billion yen (Group annual sales: 15.5 billion yen)


11/2022 Established GOGO FOODS THAILAND CO., LTD., started wholesale and import food in Thailand.
3/2019 Established joint venture TOHO (HK) LTD. with Toho Co., Ltd.
5/2017 Established C& Functions Co., Ltd., a restaurant business consulting company
6/2016 Established Eat Japan Tokyo office
5/2016 Established Eat Japan, a food trading company, in Fukuokag
5/2015 Opened Tsukiji Office to strengthen purchasing
6/2014 Changed the company name from Otento (H.K.) LTD. to GOGO TRADING CO., LTD for business integration
11/2013 Established Otento (Macau) Ltd., started wholesale and import food in Macau.
8/2013 Established Go Go Foods Singapore PTE Ltd., started wholesale and import food in Singapore.
11/2012 Established Shanghai Aotiandao Foods Co.,Ltd, a wholesaler in general foods business.
Started foods processing business at the same time.
3/2010 Started the import of fresh fish by air mail from Seoul, Korea.
12/2009 Started the import of fresh fish by air mail from Hokkaido.
3/2009 Started the import of frozen foods by ship from Tokyo.
2/2009 Started the import of fresh fish by air mail from Osaka city.
7/2008 Started the import of fresh fish by air mail from Fukuoka city.
5/2008 Started the import fresh fish by air mail and fresh vegetable and fruits from Tokyo.
2/2008 Established GOGOFOODS CO.LTD., sales company of foods for businesses in Hong Kong.
11/2007 Established OTENTO(HK)LTD, specialised in the import of Japanese foods.

Introduction of our sales staff

Satoshi Murakami


Birthplace: Hong Kong
He is half Japanese & half Hong Konger. Expert in Cantonese as he was born and grew up in Hong Kong.
He has won the trust of many local chefs as valuable sales staff since he can precisely explain & suggest Japanese food in Cantonese.

Yu Miyashita


Birthplace: Tokyo, Japan.
He graduated from university in Malaysia. He is a specialist in trading fresh food and can speak English, Cantonese & Malay. Ranked second in National Karate championship in Japan when he was a student.

Chung Ping Han Peter


Birthplace: Hong Kong
He is a specialist in food industry in Hong Kong with long year experience in key position in hotels & famous restaurants. He is good at suggesting items from customers’ perspective of restaurants & big projects with Hotels’ purchasing departments.

Tse Wai Hei

rs_Wai Hei

Birthplace: Hong Kong
He was Hong Kong hand ball representative when he was a student. His main customers are French and Italian restaurants & he is good at suggesting Japanese food to these western restaurants.

Lung Wing Cho


Birthplace:Hong Kong
He has previously worked as a chef in a famous hotel in Hong Kong. He speaks fluent Japanese since he studied in Japan and is committed to sales work every day.

Genta Okuda


Birthplace:Fukuoka, Japan
He was previously a buckwheat noodles master, fisherman and Fukuoka market broker, etc. He has been engaged in many food-related industries. He is a Judo black belt master, and a gourmet who is also interested in diet. Good at Cantonese.

Masashi Nitta

Birthplace: Hokkaido, Japan
Graduated from university with a bachelor’s degree in fisheries. He has worked for a major food trading company in Japan, and a food trading company in Singapore for a few years. With his wide range of knowledge, experience, he has gained the trust of many clients.

Jessie Leung

Birthplace: Hong Kong
Worked in a number of Japanese restaurants including Kaiseki and Sushi restaurants for about 20 years. She is fluent in English, Japanese, Cantonese, and Mandarin. She has a wealth of knowledge and a friendly personality that has earned her a large following.

Allen Cheung

Birthplace: Hong Kong
Certified SSI International Sake Taster and WSET Red Sake Lv1. He is well versed in Japanese sake and wine. He has 15 years of experience working in Japanese restaurants including sushi restaurants and teppanyaki restaurants.

Yoko Yau

Birthplace: Hong Kong
She was head bartender at one of the top 50 cocktail bars and 5 star hotels in the world. She has also worked as a cocktail design consultant for clubs and famous restaurants. She is a very sociable and cheerful person, and always trying to improve her sales skills.

Keishuke Chiba

Birthplace: Hokkaido, Japan
Studied agribusiness at the Faculty of Agriculture in university.He has been involved in agricultural trade in Japan and Singapore.He aims to further expand sales channels by utilizing his extensive knowledge of the agribusiness industry and his international sensibilities.
Our Group
  • OTENTO (H.K.) LTD.
  • 上海奥天島 食品有限公司
  • OTENTO (Macau) LTD
  • GOGO FOODS Singapore PTE LTD
  • Eat Japan
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